B2B Appointment Setting & Delegate Acquisition

Appointments that turn into business

Elevate your sales team's productivity by filling their calendars with high-quality, pre-qualified appointments — and fill your events with the right people in the room.

Two services,
one growth engine

Whether you need qualified sales meetings or pre-vetted event delegates — we deliver both, guaranteed.

📞 Appointment Setting

Fill your calendar with sales-ready leads

We book qualified discovery calls directly into your sales team's diary. They focus on closing — we handle everything else.

Multi-channel outreach — email, LinkedIn & phone
Full BANT qualification before every booking
Detailed briefing notes with every appointment
Client approval portal — review before we confirm
Live campaign dashboard & weekly reporting
🎟️ Delegate Acquisition

Fill every event with the right people

For workshops, roundtables and private events — pre-qualified, client-approved attendees who genuinely belong in the room.

ICP-matched delegate sourcing & outreach
Client approval dashboard — approve every delegate
Guaranteed minimum attendance per event
Full delegate profile packs before the event
Post-event follow-up sequence included

Sound familiar?

Not enough qualified sales meetings?
100+ appointments added to your calendar per year
Events with wrong or low-quality attendees?
Pre-approved delegates matched to your ICP
Too many meeting no-shows?
87% avg show rate with our confirmation workflow
Empty seats the week before your event?
Guaranteed minimum delegate attendance
Sales team spending time prospecting not closing?
Predictable pipeline flow frees your AEs to close
Tried in-house SDRs and it didn't work?
SQLs in 30 days. Proven 12× ROI. No hiring needed.

Fill every event with delegates who actually belong in the room

Running a workshop, roundtable, or exclusive industry event? We source, qualify, and deliver pre-approved delegates — so you're never presenting to the wrong audience.

01

Define your ideal delegate

We profile the exact seniority, sector, and company size that makes your event valuable.

02

Outreach & qualification

Our team reaches out across email, LinkedIn and phone — qualifying every candidate against your brief.

03

You approve each delegate

Every potential attendee appears in your dashboard. One click to approve or reject — nothing confirmed without your sign-off.

04

Guaranteed attendance

We manage confirmations, reminders, and no-show mitigation. Your event runs with the room you expected.

🎟️ Live Event

CFO Roundtable: AI in Finance Operations

The Ned, London · 18 June 2026 · 30 seats

✓ 22 approved⏳ 5 pending✕ 2 rejected
Claire H.
CFO · Confidential
Approved
Marcus W.
Head of Finance · Confidential
Approved
Anya P.
VP Finance · Confidential
Pending
James O.
Finance Director · Confidential
Approved
Sophie C.
CFO · Confidential
Rejected

From brief to booked in 4 steps

01

ICP & Brief

We define your ideal prospect or delegate profile and build a precision list from 50M+ verified, GDPR-compliant contacts.

02

Outreach

Email, LinkedIn and phone campaigns run in parallel. Every touchpoint is personalised to maximise response rates.

03

You Approve

Every qualified prospect or delegate appears in your client portal. One click to approve or reject — nothing confirmed without you.

04

Confirmed & Briefed

Meetings and attendees are locked in. You receive full profile packs so every interaction starts with context.

Numbers our clients
actually care about

400+
Qualified meetings secured for a single client within 12 months
92%
Average delegate seat fill rate across all events we run
12×
Average ROI reported by clients across appointment setting campaigns
★★★★★

We'd tried building an in-house SDR function twice. Both times it collapsed within six months. 10ten Agency had us booked solid within three weeks — and the quality of each meeting was genuinely better than anything we produced internally.

CR
Chief Revenue Officer
B2B Technology Company
★★★★★

The briefing notes before each call set 10ten apart. Our AEs walk into meetings knowing exactly who they're speaking to and what's already been said. Win rates up 40% in Q1.

HS
Head of Sales
UK SaaS Business
★★★★★

We ran three roundtables last year and delegate quality was consistently excellent. Being able to approve each attendee meant we never had the wrong person in the room.

HE
Head of Events
Financial Services Firm

Ready to grow pipeline and fill your events?

Book a free 30-minute discovery call. We'll map out exactly how many appointments or delegates we can deliver.

Average ROI 12×

Sectors we specialise in

Pharmaceutical Consumer Financial Technology SaaS Energy

Common questions

Most clients see their first confirmed appointments within 2–3 weeks. We spend the first week on onboarding and ICP refinement, then go live in week two.
Every delegate we qualify appears in your client portal with their full profile. You approve or reject each one — nothing is confirmed without your sign-off.
Agreed upfront based on your event size. We set a guaranteed minimum, and if we fall short we'll credit the difference or fill remaining seats at no charge.
Every prospect is qualified against your agreed BANT criteria before booking. We send a full briefing note so your team walks in prepared.
Yes. All data is sourced from GDPR-compliant B2B providers. We operate under a legitimate interest legal basis, compliant with UK and EU regulations.
Absolutely. Many clients use delegate acquisition to build an event audience, then follow up with appointment setting to convert attendees into pipeline.